BADEN-BADEN

A home. Then and now.

To this day, SANS SOUCIS is closely connected to its home town. The company founder, Walter Friedmann, opened his first beauty salon with a private laboratory 80 years ago and developed his first legendary beauty products. He has always remained true to his roots and his familiarity with his home town of Baden-Baden, where he was born and grew up.

Because home is where you feel comfortable. Sans Soucis also embodies this. The feeling that is made up of familiarity and beautiful memories, the security and safety with in-house development and production and a special team. A team of people who ultimately make SANS SOUCIS what it is: a brand with heart and passion.

since 2019

For its 80th birthday, SANS SOUCIS is reflecting on its beginnings and its hometown, Baden-Baden. The fountain is returning to the logo, the product lines and designs are being standardized, and the range is being streamlined and modernized.

2010

The fountain in the logo disappears - new lines and packaging are developed.

2006

Revision of the entire care range and introduction of colour coding for the individual lines.

1986

SANS SOUCIS launches the innovative and patented Deep Moist Depot 2-phase moisture concentrate.

1980

SANS SOUCIS, together with a team of internationally recognized researchers, is developing the innovative active ingredient "Repair Complex" - which for the first time prevents light-induced skin aging.

1970

SANS SOUCIS is the first manufacturer to use soluble collagen.

1967

A fixed series system is introduced for the SANS SOUCIS products, the products are sorted according to skin condition.

1950

The decorative cosmetics are now being followed by the first care products.

1939

Company founder Walter Friedmann developed the first decorative products in his private laboratory and opened his first beauty salon not far from Sans Soucis Palace in Potsdam.

Gestern wie heute - Deine Pflege